We’re building the go-to hub for AI app creators

Last updated December, 2025

Large Language Models are already reshaping how we work and live. But today, most LLMs still operate in isolation — they can’t naturally access the apps, data, and services we rely on to get things done.

The introduction of Anthropic’s MCP standard changed the landscape. MCP enables LLMs to communicate intelligently with external systems, from email and calendars to business tools and APIs. This unlocks a new kind of experience: real work completed directly inside the chat.

But natural language alone isn’t enough. Users expect intuitive, goal-aligned workflows — not long chains of text commands. That’s why apps matter. Apps bring rich, interactive interfaces into ChatGPT, allowing an agent to connect to external services and deliver streamlined, purpose-built experiences without forcing users to switch contexts or navigate traditional UIs.

This marks a major shift in how people accomplish tasks. Instead of opening multiple apps, searching, inputting data, or troubleshooting interfaces, agents will handle the complexity — and present only the high-value widgets needed to reach the outcome. We’re moving toward an era where apps are built for conversations, not screens.

For builders and businesses, this presents a huge opportunity. With ChatGPT surpassing 800 million users, apps inside the ecosystem offer unmatched reach. Natural language queries will increasingly act as a new “app store,” where relevant apps surface at the moment of need — creating powerful pathways for customer loyalty, engagement, and discovery.

Yet despite the potential, high-quality guidance is scarce. Best practices are still emerging. Builders are learning alone.

We’re building the go-to hub for AI app creators — a place to share inspiration, techniques, design patterns, code insights, and real-world lessons that help builders create the next generation of AI-native user experiences.